Gunungkidul · Yogyakarta · Indonesia

Modest Fashion, Crafted in Indonesia.

Contemporary fashion rooted in Indonesian craftsmanship, thoughtful materials, and small-batch production.

TARASARI Minima Abaya editorial campaign
TARASARI · Minima Abaya · source image

What TARASARI creates.

Three connected expressions of the brand: modest fashion, Indonesian craft, and fashion production.

TARASARI Minima Dress

Modest Wear

Contemporary silhouettes for everyday life.

Sasmita Vest embroidery detail

Craft

Batik, wastra, embroidery and material-led design.

TARASARI storefront in Gunungkidul

From Gunungkidul

A local production story with a broader destination.

Featured collection.

View Collection
Sasmita Vest
Tenun · Handmade Embroidery

Sasmita Vest

Contemporary layering with Indonesian textile character.

Hayati Vest
Tenun · Embroidery

Hayati Vest

Olive-toned modest wear with craft-led detailing.

Minima Outer
Natural Material · Embroidery

Minima Outer

A warm, tactile layer from the Minima collection.

Minima Tunik
Modest Wear

Minima Tunik

A restrained silhouette with a handcrafted point of view.

TARASARI storefront
Our story

From Gunungkidul, made to travel further.

TARASARI began in 2014 as a home-based fashion business in Gunungkidul and has grown into a contemporary fashion brand and manufacturing partner rooted in Indonesian craftsmanship.

“Local roots, broader reach.”
Our Story

From idea to finished collection.

For brands and organizations exploring fashion production, sampling, and collaborative projects.

01DISCUSS
02DEVELOP
03SAMPLE
04PRODUCE
05QUALITY CHECK
06DELIVER
Explore Manufacturing

Experience & presence.

Selected publicly documented milestones and ecosystem participation.

2014Founded in Gunungkidul
JFT 2024TARASARI by Donna Sita
INACRAFT2025 · Jakarta
JFW2025 · Yogyakarta
KKIBank Indonesia ecosystem
People · place · craft

Made by people, rooted in place.

TARASARI's production ecosystem has involved women workers and craft workers in Gunungkidul. On the public website, this story should remain factual, specific and human—not a generic CSR statement.

TARASARI Sasmita Vest editorial image

From the journal.

Explore Journal
TARASARI runway image
Fashion Events

From Gunungkidul to the Fashion Stage

Embroidery detail
Craft

The Craft Behind a TARASARI Collection

Minima Tops campaign image
Behind the Studio

Inside a Small-Batch Fashion Studio

B2B / Collaboration

Have a collection in mind?

Let's explore what we can create together.

Digital showroom

Collection.

A curated selection of contemporary modest wear and craft-led pieces. Replace marketplace-style shopping with editorial product discovery.

Sasmita Vest
Tenun · Handmade Embroidery

Sasmita Vest

View details, material and craftsmanship.

Hayati Vest
Tenun · Embroidery

Hayati Vest

View details, material and craftsmanship.

Minima Outer
Natural Material

Minima Outer

View details, material and craftsmanship.

Minima Abaya
Modest Wear

Minima Abaya

View details, material and craftsmanship.

Minima Tunik
Modest Wear

Minima Tunik

View details, material and craftsmanship.

Diya Tops
Katun · Embroidery

Diya Tops

View details, material and craftsmanship.

B2B / Production

Your Fashion Manufacturing Partner.

From concept and sampling to small-batch production and finished garments.

Services

Built for thoughtful fashion production.

Private Label

Production support for brands developing their own collections.

Small-Batch Production

Flexible production for emerging labels and limited collections.

Custom Production

Garments developed according to client specifications.

Embroidery & Craft

Craft-oriented finishing and Indonesian-inspired detailing.

Capabilities

Materials, craft, production.

Cotton
Linen
Rayon
Rami
Batik / Wastra
Embroidery
Sampling
Small Batch
Finishing
Workflow

A considered path from brief to garment.

01DISCUSS
02DEVELOP
03SAMPLE
04PRODUCE
05QUALITY CHECK
06DELIVER
B2B inquiry

Tell us about your project.

Qualification-first form for future connection to email, Sheets, CRM or Supabase.

About TARASARI

From Gunungkidul, made to travel further.

A fashion story rooted in local craftsmanship and expressed through contemporary modest wear.

Our story.

2014

Founded in Gunungkidul

TARASARI began as a home-based fashion business.

EVOLUTION

From craft roots to contemporary fashion

The brand developed from batik and craft roots into modest fashion, ready-to-wear and manufacturing.

TODAY

Fashion brand + manufacturing partner

A contemporary identity with a production ecosystem connected to Gunungkidul.

TARASARI Sasmita editorial
Founder

Yustia Donna Sita.

Founder / Creative Lead

Use a verified founder portrait and concise factual biography here before production. The prototype intentionally avoids inventing credentials or personal history.

Our Craft

Materials, embroidery, batik, wastra and garment making.

Our Place

Gunungkidul, Yogyakarta — local roots, broader reach.

Our Approach

Craft × contemporary form × thoughtful production.

Experience & presence

Portfolio.

Selected documented appearances and ecosystem participation. Replace any third-party image with licensed/original Tarasari assets before public launch.

TARASARI runway event
2024 · Yogyakarta

Jogja Fashion Trend

TARASARI by Donna Sita.

TARASARI and PLN documented activity
2025 · Jakarta / Gunungkidul

INACRAFT & PLN Ecosystem

Participation and product placement documented in public reporting.

TARASARI Minima Abaya
2025 · Yogyakarta

Jogja Fashion Week

Participation through the Rumah BUMN Gunungkidul ecosystem.

TARASARI embroidery detail
Bank Indonesia

Karya Kreatif Indonesia

Product presence within the Bank Indonesia ecosystem.

Stories from the studio

Journal.

An editorial layer for craft, collections, events and the people behind TARASARI.

TARASARI runway
Fashion Events

From Gunungkidul to the Fashion Stage

Document the moments that brought the brand to wider fashion audiences.

TARASARI embroidery detail
Craft

The Craft Behind a TARASARI Collection

Tell the story through fabric, stitching, embroidery and material choices.

TARASARI Minima Tops
Behind the Studio

Inside a Small-Batch Fashion Studio

Show the people and process behind each collection.

Let's talk

Contact.

Three clear paths for shopping, business and general inquiries.

Shop

Explore the collection.

For customers discovering TARASARI products and official sales channels.

Explore Collection
Business

Start a fashion project.

For brands, institutions and organizations exploring production or collaboration.

Start a Project
General

Connect with TARASARI.

Instagram and direct contact details should be populated from the final approved brand information.

@tarasari_id
[WHATSAPP]
[EMAIL]
Visit

Gunungkidul, Yogyakarta.

Physical address should be confirmed by TARASARI before final publication. The prototype deliberately avoids treating unverified information as final.

TARASARI storefront
Admin / Catalogue

Content Studio.

Tambah, edit, publish, dan kelola produk tanpa menyentuh kode website.

0Total products
0Published
0Draft
0Featured

Catalogue

Hanya produk berstatus Published yang ditampilkan di website publik.
ImageProductCollectionCategoryPriceStatusFeaturedActions

Add Product

Field produk siap dipetakan ke product detail page dan katalog homepage.
Collection · Material

New Product

Rp0